this guy thinks what we do is easy
Why Owners of Digital Shops Should Quit Whining About Industry Awards
ouch. imho, it's framed in a unnecessarily nasty and reductive way, though i'm glad there's a dialog happening. i've already addressed many of his points, and Jay's comments more than cover the rest. what do you folks think?
9 comments
A complete load of bollocks, and you were right to demand fair treatment from BBDO.
Maybe, just maybe, this pioneer, nay, this maverick, is looking to sweep in and pick up the BBDO account where you squarely and rightfully left it. I really can't see how this article will benefit his groundbreaking (sans visible portfolio) shop.
I'm glad that y'all have joined up in SoDA, and hope that it furthers the agenda of the digital agency. I have jumped ship myself and am working for a start-up, but I'm sure my path will lead me back through the agency world again. Hopefully when I return, that ad agency - digital agency structure will include a lot more respect from top down, and won't include any shady "oops we forgot to mention you" situations like what you and your team endured, Michael.
After reading this I wonder to myself: "What did Big Spaceship do to piss this guy off?" It obviously seems to be written out of spite to the agency rather than promoting any actual intellect.
Andrew Christensen | Geek.Blog | http://blog.728media.com
@Mike and BSS... deep respect :)
That author missed a couple of key items.
1. Should hair and makeup get their own award for working on a film? Actually they can.
2. Traditional agencies will now look to bring digital in-house. Well in my experience many have been at that with mixed results.
There's much change happening now. Not sure where it will net out but it's all certainly lively out there.
