Maybe this shouldn't shock me, but it does
via facebook.com
"To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic - they will be deleted."
This shows such a lack of even the most basic understanding of the dynamics of social spaces, it's hard to believe.
I understand that brands are adapting at the pace imposed by their existing infrastructure. It's hard to make change, but...
best comment:
"Hey Nestle, this is the internet you douchetards...ALL YOUR BASE BELONG TO US"