it's telling that the "digital campaign of the decade" isn't a campaign at all, but a merging of product, platform and comms

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15 Dec 2009

it's telling that the "digital campaign of the decade" isn't a campaign at all, but a merging of product, platform and comms

via bestofthe2000s.com

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Dec 16, 2009

clem said...

I agree! We are seeing a higher convergence of products and services instead of campaigns filled with hot air, Fiat, Nike Apple etc are leading the way. The travel industry have ben doing it a while now but we can see the media arts thoughts from TBWA spreading into our business more and more. iPhone and android are great platforms to demonstrate this idea and MIT's sixth sense will be great when it comes http://link.brightcove.com/services/player/bcpid1815813330?bctid=10280440001

Jan 22, 2010