Michael Lebowitz

There's a consumer behavior section that talks about how it made millions in profit, and general finances of industry and balance sheets...

Random quote "To satisfy the expectations of the company".
Random quote "the true challenge is to continue selling..."

between "consumer environment" and "consumer behavior", that wheel analyzes the consumer behavior. "who?" "what?" "where?" "when?" "why?" "how?"

That scale measures 4P for product, price, promotion, position. and 4C for consumer, cost, communication, and convenience.

and the crazy pyramid "maslow - hierarchy of needs"
from bottm:
psychological needs like thirst and hunger
guardianship needs like secturiy and protection
social needs like sense of belonging and love
esteem
and realization

HOPE THIS HELPS

i actually drove a FIAT 10,000 miles from london to mongolia this summer for charity... f'in crazy. (http://www.youtube.com/watch?v=1kdcbaiv2y4)

keep up the good work!
joe sabia
whirledcitizen.com

Italian? Pas mal, I reckon, but French is the key to most.
Is it not?

:-)

TOP MIDDLE
Without a Plan - You're Destined for Failure

LEFT SIDE
Satisfy The Expectations of The Client

Left Pyramid
The Maslow Hierarchy of Needs
1. Creation / Success (Self)
2. Self Motivation / Self Satisfaction
3. Social Needs
4. Protective Needs (Security)
5. Psychological Needs

MIDDLE CIRCLE center: Marketing Strategy
Circle Top Left 3rd: Interests and Understanding
Circle Bottom 3rd: Consumer / Market Trends
Circle Top Righ 3rd: Consumer Behavior

RIGHT SIDE
The True Test is Being Able to Continue to Sell

Right Circle
Consumer Behavior Analysis
Who
What
Where
When
How
Why

MIDDLE SCALES
Left: Cost of the Product
Right: Cost of Marketing Communications to Promote the Product