Michael Lebowitz

Can a brand exist by user interface alone? When it comes to internet search, Yahoo is about to find out.

Yahoo's recent announcement that it would cede its infrastructure for web search to Microsoft was met with a healthy dose of industry skepticism. Carol Bartz, Yahoo's new CEO, justified the deal by outlining a strategy that allows the company to succeed by focusing on its user interface. Innovating there, she reasons, will enable Yahoo to compete with Google and Bing, while harnessing the technical might and infrastructure of Microsoft.

 

don't love every example, but there is no doubt that this is a discussion that needs to be central. @fritzism's comment is dead on as well.

give value before you expect it back.