advertising in 2009 (via @plnnrz)
4 comments
redsquareagency said...
Pretty much.
meg colombo said...
This is a really great visual. Thanks for sharing @PRsarahevans
Sep 24, 2009
Evan Roberts said...
What is augmented reality? (in the context used here, I could take a stab at the literal definition)
paolosanchez said...
@Evan Roberts: I believe its advertising presented in a virtual space overlaying live action. Best application example I've seen is watching baseball games on tv - the ads behind the homeplate are digitally added. Same technology applied in watching football games on tv when you see the 1st down line markers.

