Michael Lebowitz

Big Spaceship 

augmented reality growing up fast

in the past week AR took a nice step forward with two very thoughtful examples of how virtual and actual can mix in useful (not just pretty, shiny) ways:

Layar - an Android mobile app with incredible potential for taking AR into the world with you.


and the US Postal Service's Priority Mail Virtual Box, which lets you see if what you're shipping will fit in their flat rate box. A simple, useful tool.

</object>

*update* - should be mentioned that the excellent folks at AKQA are responsible for the Priority Mail application. Nice work, folks!

Comments [7]

some things i've done recently

After chairing the "viral" jury at D&AD, I talked to Creative Review about it

7 Minutes to Change the Internet For Advertising
make sure to watch the other presentations in this series. they are excellent (and superior to mine.)

Conversations About the Future of Advertising aka CATFOA (in lovely Minneapolis)

Comments [1]

five of my favorite digital campaigns of the year

forbes asked me to select five of my favorite campaigns of the year. a fun challenge. here's what i came up with.

Comments [1]

james earl jones recites the alphabet


 
(via SwissMiss)

thanks to @bright_moments for passing this *gem* on as well:



Comments [1]

one show interactive judging


chairing the One Show Interactive jury this year was both an honor and a fabulous time. amazing jury, strong work and the IAC building was a stellar venue.

i did daily posts for adweek's adfreak blog during judging.

and there are some wonderful photos in the One Show judging pool on flickr.

Comments [0]

friday fun - terminator: salvation


over the years we've talked about making casual games for hardcore gamers for some of our movie studio clients. our latest, and most ambitious, is for Terminator: Salvation. it's taking advantage of most of the features of our OMFG Engine, but what i love is that we're starting to inch our way closer to the higher energy and engagement levels of console (or at least handheld) games in the browser. 

not that i'm claiming that this game would replace anyone's PS3, but we do see years of gameplay when we launch these games, so there must be an untapped desire for richer, more visceral experiences than solitaire and bejeweled on the web.

Comments [2]

one show interactive - scary


it's quite an honor to be chairing one show interactive. even more of one to be among these folks. but i don't know about working with a vampire...

Comments [1]

relaxing spam

just got this with the title "RE: USA Menshealth ID528731 Weekend best prices"
 
but the nice part was the attached image:

a welcome little moment...

update: ray points out you can own this approximate relaxing image yourself in tshirt form: http://www.theselectseries.com/product/1411/Jeff_Staple/SOS

Comments [3]

the sopranos, uncensored.

via waxy

"every curse from every single episode of the sopranos, ever."

Comments [5]

closure - great game mechanics around light

Comments [0]